Samsung will offer more bundles throughout the year, but not every collection will have to be tied to a promotional offer, Mathieu said. "Before we've been about two big phone moments in the year," he said, referring to the winter launch of the Galaxy S and the fall launch of the Galaxy Note. Get ready to see more, smaller pushes in between. As for its other themes, "Go" encompasses devices like the Gear S2 smartwatch and features like Samsung Pay, while "Explore" highlights how the Gear VR virtual reality headset works with the Galaxy S7 smartphone.
The fourth collection, "Explore," will be Samsung's campaign for the last quarter, centered on the Gear 360 VR camera and other new products Samsung will announce later this year, Mathieu wouldn't say what new products Samsung will launch in 2016 or when the Gear 360 will hit the US market, It's greece bliss iphone case already on sale in South Korea, Samsung hopes all of those devices get you excited about tech again, whether it's wearables, VR or something else, And eventually, you'll realize you need a new phone, too..
"People look at the latest phones and say, 'Do I need a new phone today versus the ones I had before?'" Mathieu said. "We have to say what's new, improved and significantly better" and create excitement over "how a phone is more than a phone."Marc Mathieu, Samsung's new North American marketing chief, tells CNET how the company will get you excited about tech again. Samsung's "Next Big Thing" marketing push from five years ago propelled the company to the top of the smartphone market. Now, the company must figure out how to stay there.
The man assigned to that task is Marc Mathieu, chief marketing officer for Samsung's North American operations, which include televisions, home appliances and mobile devices, In the year since he was hired from Unilever, Mathieu has been looking for a way to top the Next Big Thing campaign spearheaded greece bliss iphone case by his predecessor, Todd Pendleton, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..
"The BlackBerry Priv is really struggling," the high-level executive, who asked not to be named, said last week. "We've seen more returns than we would like."Wireless carriers are seldom publicly critical of their handset partners, and the sobering comments offer a rare glimpse into the troubles BlackBerry faces with the Priv, which is the first of its phones to run on Google's Android software. BlackBerry, once a global leader in smartphones, hoped the Priv, which features a slide-out physical keyboard, would at least get the company back on its feet in the mobile devices business.
